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About Loren Fogelman

Loren is an expert in pricing strategy and sales. She delivers talks across the United States at major conferences such as Inbound as well as many niche conferences. In 2018 and 2019, she was recognized by HubSpot in its annual list of the world’s top 22 business coaches. Loren is an internationally recognized success expert and has developed a 5 step blueprint for entrepreneurs to go from mild success to wild success. She is author of The Success Solution – Break Through Limiting Beliefs for Business Success, an Amazon bestseller. Recognized as a high performance consultant by the LA Times, Loren helps motivate entrepreneurs to grow along with their business, consistently achieving milestones they previously only dreamed were possible. Loren frequently speaks to entrepreneurial and professional audiences with insights about how to take action and succeed by teaching reliable principles that lead to significant business growth.

Fair Pricing – Who’s in Charge of This Decision?

Unraveling the fair pricing dilemma

fair pricingPricing your services can trigger internal alarm bells. Yes, you deliver an exceptional service. However, you question your fees. To reduce any tension, you aim for fair pricing.

Well, fair pricing is a loosely defined term. No […]

Value Pricing: Get Paid for Results, Not Your Time

The costly problem of blending in

value pricingYou only have 2 seconds to grab someone’s attention. So when you blend in with all the others in your industry, nothing grabs her attention. If your website, your profile or your message doesn’t stand out, then potential clients end up comparing […]

Don’t Lower Your Rates Before You Consider This

lower your ratesNo More Business as Usual

COVID-19 has disrupted the status quo. With the economic upheaval, some businesses were ordered to shut their doors. While, other businesses are busier than ever.

Because the client relationship matters, reach out to your clients. Pick up the phone to call them. […]

Successfully Transition from Your Office to a Virtual Business

transition from your office to a virtual businessTransition from Your Office to a Virtual Business

If you’ve been on the fence about going fully virtual, now’s the time to do it. The available technology makes switching over easier than when I did it in 2009.  As you know, many […]

A Backstage Pass to Disney’s Price Strategy

Disney's price strategyThe Book of Tickets

Disney’s been a part of my life since the Magic Kingdom’s grand opening in Orlando. Much remains the same since 1971. And, like any thriving business, they continuously evolve.

The Orlando theme park always used some type of package option. During the early years, […]

Boldly Declare You Only Work with Ideal Clients

only work with ideal clientsDon’t Agree to Every Request

Because you want to help, saying “no” feels difficult. Of course you agree to do things when asked. Later when you’re alone, you regret agreeing to the request.

This is […]

Quit Working Below Your Pay Grade

working below your pay gradeWorking Below Your Pay Grade

Start-ups deserve credit for all the work done to get a business up and running. As the owner, you fill all the roles. By the end of the day, you’re exhausted. You’re working below your pay grade, but lack the […]

7 Pricing Pitfalls that Flat-Line Your Income

Leaving Money on the Table

leaving money on the tableThe 4 hour work week is a catchy book title. But, that’s not the reality for most entrepreneurs. They’d happily trade in a sixty hour work week […]

Tracking Time is Costly

Don’t Limit Your Income

tracking timeDoes tracking time feel like a hassle? Like most business owners, you do it anyway since profitability and time are closely related.

[…]

Wonder Woman Syndrome: Avoid This Highly Common Path to Burnout

Wonder Woman SyndromeYour Jam Packed Schedule

As entrepreneurs, we often set exceptionally high standards for ourselves.

We aim to be all things to all people, juggling multiple roles between home and work.

The day starts very, very early. The sun starts to rise as you […]

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