fbpx

About Loren Fogelman

From 2018 to 2020, Loren’s been steadily recognized by HubSpot in its annual list of the world’s top 22 business coaches. As a keynote speaker, Loren delivers talks and workshops across the United States at major conferences such as Inbound, one of the world’s most esteemed content marketing events for entrepreneurs, as well as many accounting niche conferences. Loren is an expert in pricing strategy and sales. She coaches accounting professionals to shift away from the “dollars-per-hour” business model to a value-based model that reduces workload by as much as 50% while doubling revenues.

Reverse Engineer Your Strategic Plan

2020-10-28T10:05:42-07:00

reverse engineer your strategic planThe Downside to Working IN Your Business

Most accountants wake up each morning and strictly focus on their work for that day. It’s a logical approach since life is hectic. Your calendar overflows with client work […]

Reverse Engineer Your Strategic Plan2020-10-28T10:05:42-07:00

Accounting Professionals: Discover Your True North

2020-10-27T18:36:07-07:00

true northRemove Yourself from this Costly Trap

Don’t fall into the trap of attempting to please all of your clients, working too many hours and burning out.  Accounting professionals often figure this out the hard way.  The plain and simple truth is working 50+ hours week after week is […]

Accounting Professionals: Discover Your True North2020-10-27T18:36:07-07:00

Bookkeepers: Define Your Strategic Growth Plan

2020-10-27T15:31:45-07:00

strategic planThere is a difference between providing bookkeeping services with a clearly defined growth strategy and bookkeeping without a plan.  When you lack clarity about who you serve, what you offer and how you’ll grow, you end up spreading yourself too thin. But, what if you possessed a […]

Bookkeepers: Define Your Strategic Growth Plan2020-10-27T15:31:45-07:00

5 Steps to Prevent Cleanup Projects from Becoming Cleanup Nightmares

2020-10-27T15:31:45-07:00

cleanup projectsAvoid Cleanup Nightmares

Cleanup projects can potentially turn into a nightmare. A solid game plan; however, eliminates the headaches.  The majority of times the project’s more complicated than your original estimate.  Because of that, you need a process.  Here’s a quick look at how you can […]

5 Steps to Prevent Cleanup Projects from Becoming Cleanup Nightmares2020-10-27T15:31:45-07:00

Discounting Your Services Cripples Your Bottom Line

2020-10-27T15:31:45-07:00

discounting your servicesNavigating Your Initial Consultation

You’re a champion for your clients. In fact, you happily refer new clients their way all the time. It’s easy to promote what your clients do and why someone ought to hire them. Then why does selling […]

Discounting Your Services Cripples Your Bottom Line2020-10-27T15:31:45-07:00

Fair Pricing – Who’s in Charge of This Decision?

2020-10-27T15:31:46-07:00

Unraveling the fair pricing dilemma

fair pricingPricing your services can trigger internal alarm bells. Yes, you deliver an exceptional service. However, you question your fees. To reduce any tension, you aim for fair pricing.

Well, fair pricing is a loosely defined term. No […]

Fair Pricing – Who’s in Charge of This Decision?2020-10-27T15:31:46-07:00

Value Pricing: Get Paid for Results, Not Your Time

2020-10-27T15:31:46-07:00

The costly problem of blending in

value pricingYou only have 2 seconds to grab someone’s attention. So when you blend in with all the others in your industry, nothing grabs her attention. If your website, your profile or your message doesn’t stand out, then potential clients end up comparing […]

Value Pricing: Get Paid for Results, Not Your Time2020-10-27T15:31:46-07:00

Don’t Lower Your Rates Before You Consider This

2020-10-27T15:31:46-07:00

lower your ratesNo More Business as Usual

COVID-19 has disrupted the status quo. With the economic upheaval, some businesses were ordered to shut their doors. While, other businesses are busier than ever.

Because the client relationship matters, reach out to your clients. Pick up the phone to call them. […]

Don’t Lower Your Rates Before You Consider This2020-10-27T15:31:46-07:00

Successfully Transition from Your Office to a Virtual Business

2020-10-27T15:31:46-07:00

transition from your office to a virtual businessTransition from Your Office to a Virtual Business

If you’ve been on the fence about going fully virtual, now’s the time to do it. The available technology makes switching over easier than when I did it in 2009.  As you know, many […]

Successfully Transition from Your Office to a Virtual Business2020-10-27T15:31:46-07:00

A Backstage Pass to Disney’s Price Strategy

2020-10-27T15:31:46-07:00

Disney's price strategyThe Book of Tickets

Disney’s been a part of my life since the Magic Kingdom’s grand opening in Orlando. Much remains the same since 1971. And, like any thriving business, they continuously evolve.

The Orlando theme park always used some type of package option. During the early years, […]

A Backstage Pass to Disney’s Price Strategy2020-10-27T15:31:46-07:00
Load More Posts