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Communicate Your Value to Successfully Engage Ideal Clients

Communicate Your Value to Successfully Engage Ideal Clients

You before me follows the golden rule. Client-centered accounting firms don’t leave the client experience to chance. They realize without any clients, their practice wouldn’t exist. No client wants to be taken for granted. With technology, clients now have more choice...

What to Do When a Client Says “It’s Too Expensive”

What to Do When a Client Says “It’s Too Expensive”

It’s Too Expensive “It’s too expensive” are three words no accounting professional wants to hear from a prospective or current client. Some potential clients will insist your prices are higher than expected. And, a handful of current clients will question why you’re...

3 Hot Tips to Repel Headache Clients

3 Hot Tips to Repel Headache Clients

You unknowingly attract the wrong clients – and how to fix that A broad spectrum of clients exists. If you lined them up side by side, and graded your clients from A to F, with A representing your ideal client and F representing your headache clients, you’d realize...

How Accounting Professionals Clearly Communicate Value to Clients

How Accounting Professionals Clearly Communicate Value to Clients

Clearly Communicate Value to Clients Your clients seek value – that’s no secret.  So, why do clients choose you over the competition? It boils down to one thing – the ability to clearly communicate value to clients. It’s easy to get confused about how to explain your...

Reverse Engineer Your Strategic Plan

Reverse Engineer Your Strategic Plan

The Downside to Working IN Your Business Most accountants wake up each morning and strictly focus on their work for that day.  It’s a logical approach since life is hectic. Your calendar overflows with client work and tasks. Plus, you can’t predict when a client’s...

Accounting Professionals: Discover Your True North

Accounting Professionals: Discover Your True North

Remove Yourself from this Costly Trap Don’t fall into the trap of attempting to please all of your clients, working too many hours and burning out.  Accounting professionals often figure this out the hard way.  The plain and simple truth is working 50+ hours week...