what's your business superpower?What’s your superpower?

Each of my clients possess a superpower. No they’re not leaping over tall buildings in a single bound. They are making an impact by focusing on their strengths. Not only do they possess a business superpower, you possess one too.

School has taught us to excel at everything. You’re expected to receive A’s in all subjects. Not receiving a passing mark will label you as a failure. An education system that rewards generalized knowledge instead of specific talents is faulty.

Reveal your unique talents

We’re going to explore why talent tends to be undervalued. Let’s discover your superpower. You’ve always had one. Now it’s time to highlight your unique talents instead of minimizing your special gifts. Even if you don’t think you have any, you do. Hopefully this will help reveal yours.

Successful #entrepreneurs highlight their unique talents instead of minimizing them. Acknowledge your talents to separate your services from others in your category. Standing out is exciting for some and intimidating for others. Read… Click To Tweet

A lot of times we overlook our talents. Or maybe you do know your talents, but you down-play them. So instead of letting them shine, they remain hidden. Highlighting your talents actually separates you from others in your category. Answer this question: Does standing out excite you or scares you?

Talents, especially your superpower, are undervalued for a variety of reasons.

  • Avoidance. We avoid educating our referral sources and our clients about what we do best.
  • Natural. Your superpowers come naturally to you.
  • Effortless. Doing this requires minimal effort.
  • Easy. A lot of times your talents, your superpower, feels easy to accomplish.

Business SuperpowerWhy your superpower is underrated

Since your superpower is easy, it’s minimized. If something is easy and you’re not putting much effort into it, how could it have value? This is the beauty of a business superpower. Because you do it so easily, you’re so good at it and you can tune into it so quickly, your superpower actually has greater value instead of less value. It’s counter-intuitive.

We’ve been taught not to brag about ourselves. As a result, talking about your strengths feels uncomfortable. You’re scolded when you let your head get too big. I agree with all those things. Spending time with a self-centered individual is not enjoyable for anyone but that person.

Bragging is boring

Consider this alternative viewpoint. Instead of bragging about what makes you special discover how to educate others. Last week I spoke with a client about her unique talents. Similar to many accounting professionals, she doesn’t brag about how awesome she is when meeting potential referral partners. Even the thought, makes her uncomfortable. So, she avoids sharing about herself.

She is absolutely right. A new referral partner doesn’t want to hear her brag. That’s boring.

This woman, however, enjoys teaching. The solution is for her to educate instead of brag. I shared two ways she could educate in 30 seconds. Either share a client story or teach something about her profession which offers value.

Educate and mesmerize

What would you share? Explore ways to educate your referral sources, potential clients and current clients about client success stories. Weave in a story about how they gain insights into their finances which improved their business. Share how this is connected to your superpower.

These questions identify ways to describe your business superpower.

  • What is your unique approach?
  • How would your best client describe your unique talent?
  • How do your clients benefit from your business superpower?
  • How does your talent add value?

Easy is a clue

If it’s easy it can’t be special, right? You state, “Well if I can do this so easily, then everybody can do it that easily, too.” As a result, you convince yourself about how your talent is common and everybody can perform the same exact skill with minimal effort.

If something is easy and you're not putting that much effort into it, how could it have value? Because you can do it so easily, you're so good it and you can tune into it so quickly, your superpower actually has greater value instead… Click To Tweet

Not true! Casey, one of my bookkeeping clients, has worked in finances the majority of her career. She is a natural at forecasting. And yes, financial management comes easily to her.

You can do this all day long

Casey‘s a natural connector. She deeply cares about people. Her interest in other people combines with a genuine desire to help. Her core values include listening and learning. When you have a conversation with Casey, you can tell she‘s engaged and paying attention.

Casey wants to help you in whatever way she possibly can. People recognize this quality within her. These qualities are very client attractive.

Casey, however, doesn’t view herself as a finance person. Her clients genuinely trust her to manage their financials. Her integrity shines through in everything she does. New clients happily sign on with her because she establishes rapport, quickly develops trust and possesses credibility.

Business SuperpowerYou’re a natural

Now think about you. What are your talents and your gifts? Notice which activities feel easy and natural for you.

Instead of burying your superpower deep down, let’s see what we can do to acknowledge it. Allow your talent to shine. Then people can get why you do what you do and why you’re the one who’s uniquely qualified to help them.

Discover your business superpower. Your superpower is easy. It is fun. You fully enjoy doing it. It’s one of those things you can do all day and every day.

3 business superpower qualities:

  1. Strength. This is one of your strong points. It’s easy to do.
  2. Focus. You lose your sense of time because you’re absorbed in the activity.
  3. Passion. Doing this activity is enjoyable and fun.

Experience the time shift

When you connect with your gifts, your superpower, and you spend time doing those things, then you lose sense of time. Time either speeds up – you wonder where the day went. Or time slows down. You feel you have more than enough time available to do exactly what you need to do. You’re not rushed. You possess all the time in the world.

Tap into your unique talents. Your business superpower is your ticket to success. Read full post. #getpaidwhatyoureworth Click To Tweet

You immerse in activities that utilize your superpower. Activities connected to your natural gifts will boost your energy instead of drain your energy. By the end of the day you possess more energy than when you first started your day. Notice the easy, effortless tasks. When you find yourself highly focused and enjoying the work, you’re utilizing your superpower.

Unleash your superpower

Tap into your unique talents. Your business superpower is your ticket to success. Use it for good. This quality separates you from the competition. Unleash your superpower.

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