What’s your superpower?

Each of my clients possess a superpower. No they’re not leaping over tall buildings in a single bound. They are making an impact by focusing on their strengths. Not only do they possess a business superpower, you possess one too.

School has taught us to excel at everything. You’re expected to receive A’s in all subjects. Not receiving a passing mark labels you as a failure. An education system which rewards generalized knowledge instead of specific talents is faulty.

Reveal your unique talents

We’re going to explore why talent tends to be undervalued. Even if you don’t think you have any special talents, you do. Sometimes; however, they remain hidden.So, let’s see what we can find.

Successful #accounting professionals highlight their unique talents instead of minimizing them. Standing out is exciting for some and intimidating for others. Read full post. #getpaidwhatyoureworth Click To Tweet

A lot of times we overlook our talents. Or, you down-play them. So instead of letting them shine, they remain hidden. Highlighting your talents actually separates you from others in your category. Answer this question: Does standing out excite you or scare you?

Talents, especially your superpower, are undervalued for a variety of reasons.

• Avoidance. We avoid educating our referral sources and our clients about what we do best.
• Natural. Your superpowers come naturally to you.
• Effortless. Doing this requires minimal effort.
• Easy. A lot of times your talents, your superpower, feel easy and simple.

Why your superpower is underrated

Since your superpower requires little effort, it’s minimized. If something is easy and you’re not putting much effort into it, how could it have value? This is the beauty of a business superpower. From your clients perspective, your superpower actually has greater value instead of less value. It’s counter-intuitive.

We’ve been taught not to brag about ourselves. As a result, talking about your strengths feels uncomfortable. You’re scolded when you let your head get too big. I agree with all those things. Spending time with a self-centered individual is not enjoyable for anyone but that person.

Bragging is boring

Consider this alternative viewpoint. Instead of bragging about what makes you special develop ways to educate others. Last week I spoke with a client about her unique talents. Similar to many accounting professionals, she doesn’t brag about how awesome she is when meeting potential referral partners. Even the thought, makes her uncomfortable. So, she avoids sharing about herself.

She is absolutely right. A new referral partner doesn’t want to hear her brag. Being cornered by someone who solely talks about herself is boring.

This woman, however, enjoys teaching. The solution is for her to educate instead of brag. I shared two ways she could educate in 30 seconds. Either share a client story or offer a high value tip.

Educate and mesmerize

What would you share? Explore ways to educate your referral sources, potential clients and current clients. First, find one or two client success stories. Next, weave a story about how they gain insights into their finances which improve their business. Wrap it up by sharing how this is connected to your superpower.

These questions identify ways to describe your business superpower.

• What is your unique approach?
• What would clients say to describe your unique talent?
• In what way do  clients benefit from your business superpower?
• How does your talent add value?

Easy is a clue

If it’s easy it can’t be special, right? You state, Well if I can do this so easily, then everybody can do it that easily, too. As a result, you convince yourself about how your talent is common and everybody can perform the same exact skill with minimal effort.

Don't discount the things you do easily and with little effort. They actually have more value than you realize. Read full post. #getpaidwhatyoureworth Click To Tweet

Not true! Casey, a bookkeeping client, has worked in finances the majority of her career. She is a natural at forecasting. And yes, financial management comes easily to her.

You can do this all day long

Casey’s a natural connector. She deeply cares about people. Her interest in other people combines with a genuine desire to help. Listening and learning are core values. When you have a conversation with Casey, you can tell she’s engaged and paying attention.

Casey wants to help you in whatever way she possibly can. People immediately recognize this quality within her. As a networker, these qualities are very client attractive.

Although, her clients trust with managing their financials, she doesn’t view herself as a finance person. Her integrity shines through in everything she does. As a result, new clients happily sign on with her. It’s partly because she establishes rapport, quickly develops trust and possesses credibility

You’re a natural

Now think about you. What are your talents and your gifts? Notice which activities feel easy and natural for you.

Instead of burying your superpower deep down, let’s see what we can do to acknowledge it. Allow your talent to shine, it’s okay. By doing this, people will understand why you do what you do. And, why you’re the one who’s uniquely qualified to help them.

Discover your business superpower. Remember, your superpower is easy. It is fun. You fully enjoy doing it. Here’s another clue – you can do that activity all day and every day.

3 business superpower qualities:

1. Strength. This is one of your strong points. It’s easy to do.
2. Focus. Since you’re fully absorbed in the activity, you lose track of time.
3. Passion. Doing this activity is enjoyable and fun.

Experience the time shift

When you connect with your gifts, your superpower, and you spend time doing those things, then you lose sense of time. Time either speeds up – you wonder where the day went. Or, time slows down. You feel you have more than enough time available to do exactly what you need to do. You’re not rushed. You possess all the time in the world.

Tap into your unique talents. Your business superpower is your ticket to success. Read full post. #getpaidwhatyoureworth Click To Tweet

You eagerly throw yourself in activities that utilize your superpower. Activities connected to your natural gifts will boost your energy instead of drain your energy. By the end of the day, you possess more energy than when you first started your day.

Start to notice the easy, effortless tasks. When you find yourself highly focused and enjoying the work, you’re utilizing your superpower.

Unleash your superpower

Tap into your unique talents. Your business superpower is your ticket to success. Use it for good. This quality separates you from other accounting professionals. Unleash your superpower.

Have you been considering raising your rates, but unsure how? Tap into your superpower and start to communicate it’s value. As a result, you’ll attract clients who understand your value. Right NOW claim your FREE RESOURCE to grow your bank account.