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Communicate Your Value to Successfully Engage Ideal Clients

Communicate Your Value to Successfully Engage Ideal Clients

Leave a Lasting Impression You before me follows the golden rule. Client-centered accounting firms don’t leave the client experience to chance. That’s because actions communicate your value more than a sales pitch. And without any clients, your practice wouldn’t...
What to Do When a Client Says “It’s Too Expensive”

What to Do When a Client Says “It’s Too Expensive”

It’s Too Expensive “It’s too expensive” are three words no accounting professional wants to hear from a prospective or current client. Some potential clients will insist your prices are higher than expected. And, a handful of current clients will question why you’re...
3 Hot Tips to Repel Headache Clients

3 Hot Tips to Repel Headache Clients

You unknowingly attract the wrong clients – and how to fix that A broad spectrum of clients exists. If you lined them up side by side, and graded your clients from A to F, with A representing your ideal client and F representing your headache clients, you’d realize...
How Accounting Professionals Clearly Communicate Value to Clients

How Accounting Professionals Clearly Communicate Value to Clients

Clearly Communicate Value to Clients Your clients seek value – that’s no secret.  So, why do clients choose you over the competition? It boils down to one thing – the ability to clearly communicate value to clients. It’s easy to get confused about how to explain your...
Discounting Your Services Cripples Your Bottom Line

Discounting Your Services Cripples Your Bottom Line

Navigating Your Initial Consultation You’re a champion for your clients. In fact, you happily refer business their way all the time. It’s easy to promote what your clients do and why someone ought to hire them. Then why does selling your own services seem difficult?...
Tracking Time is Costly

Tracking Time is Costly

Don’t Limit Your Income Does tracking time feel like a hassle? Like many accounting professionals, you do it anyway since profitability and time are linked together. Time, as you know, is finite. This pricing strategy, which sells your time, literally caps your...