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Value Pricing: Get Paid for Results, Not Your Time

The costly problem of blending in

value pricingYou only have 2 seconds to grab someone’s attention. So when you blend in with all the others in your industry, nothing grabs her attention. If your website, your profile or your message doesn’t stand out, then potential clients end up […]

Don’t Lower Your Rates Before You Consider This

lower your ratesNo More Business as Usual

COVID-19 has disrupted the status quo. With the economic upheaval, some businesses were ordered to shut their doors. While, other businesses are busier than ever.

Because the client relationship matters, reach out to your clients. Pick up the phone to call them. […]

Successfully Transition from Your Office to a Virtual Business

transition from your office to a virtual businessTransition from Your Office to a Virtual Business

If you’ve been on the fence about going fully virtual, now’s the time to do it. The available technology makes switching over easier than when I did it in 2009.  As you know, many […]

A Backstage Pass to Disney’s Price Strategy

Disney's price strategyThe Book of Tickets

Disney’s been a part of my life since the Magic Kingdom’s grand opening in Orlando. Much remains the same since 1971. And, like any thriving business, they continuously evolve.

The Orlando theme park always used some type of package option. During the early […]

Boldly Declare You Only Work with Ideal Clients

only work with ideal clientsDon’t Agree to Every Request

Because you want to help, saying “no” feels difficult. Of course you agree to do things when asked. Later when you’re alone, you regret agreeing to the request.

This is […]

Quit Working Below Your Pay Grade

working below your pay gradeWorking Below Your Pay Grade

Start-ups deserve credit for all the work done to get a business up and running. As the owner, you fill all the roles. By the end of the day, you’re exhausted. You’re working below your pay grade, but lack the […]

7 Pricing Pitfalls that Flat-Line Your Income

Leaving Money on the Table

leaving money on the tableThe 4 hour work week is a catchy book title. But, that’s not the reality for most entrepreneurs. They’d happily trade in a sixty hour work week […]

Tracking Time is Costly

Don’t Limit Your Income

tracking timeDoes tracking time feel like a hassle? Like most business owners, you do it anyway since profitability and time are closely related.

Time, as you know, is finite. […]

Wonder Woman Syndrome: Avoid This Highly Common Path to Burnout

Wonder Woman SyndromeYour Jam Packed Schedule

As entrepreneurs, we often set exceptionally high standards for ourselves.

We aim to be all things to all people, juggling multiple roles between home and work.

The day starts very, very early. The sun starts to rise as you […]

7 Proven Steps to Avoid Scope Creep

Little Extras Add Up

give away for freeHow much work do you do for free because you don’t know how to charge for it?

Clients often know what they want. However, additional requests occur along the way. And sometimes, the entire project shifts mid-way due […]

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