Identify Your Sales Conversation Style

hunter or nurturer.

Your personality favors one of these two styles —hunter or nurturer.

Let’s be honest. You enjoy working with your clients. But sales conversations aren’t fun. Well, your business depends on both. Do you know your preferred selling style?

Your personality favors one of these two styles —hunter or nurturer. They exist at opposite ends of the spectrum. Nurturers enjoy building relationships while hunters aim to enroll new clients. As an entrepreneur, you want to develop both skills.

Sale conversations are uncomfortable for most entrepreneurs. You didn’t go into business because you enjoyed selling your services. Rather, a great idea inspired you.

Without sales your business doesn’t grow. Without client nurturing you lose clients by attrition and your business stagnates. Basically, selling keeps you in business.

Where Are You in the Spectrum?

To evaluate your current place on the spectrum between nurturer and hunter, look at the qualities of each selling style. Write your own list. Put a checkmark next to the qualities you have right now. Then note the aspects during your sales conversations that you struggle with most.


Nurturers gravitate toward relationships and conversation. They’re dedicated to their clients and what they need since it’s easier to sell to an existing client than a new one. Because of that, clients stay with them longer than average.

  • Connection. You enjoy connecting and developing the relationship.
  • Rapport. You easily build rapport and quickly earn trust.
  • Gather information. Because you genuinely care, you are naturally inquisitive. Therefore, you learn a lot during sales conversations.
  • Discovery. Your initial discover session uncovers the client’s specific problem or need.
  • Solutions. You get excited when you know you can help them resolve their concerns.

Clients of nurturers feel heard and understood. They trust your service will provide a solution that matches their specific need.

You enjoy working with your clients. But sales conversations aren't fun. Well, your business depends on both. #getpaidwhatyoureworth Click To Tweet


Hunters excel at taking the lead and directing sales conversations. There’s nothing more exciting than signing on a new client.

  • Challenge. Since you’re slightly competitive, you genuinely enjoy bringing on new clients.
  • Persuasive. You expertly guide the sales conversation. It’s your job to help a potential client make a decision.
  • Objections. Objections don’t scare you off. They are simply part of the conversation.
  • Lead. Your process leads a client from being interested to being invested in the solution.
  • Close. When your service is a fit, you’re objective is to get them started as soon as possible.

Hunters love a challenge and enjoy closing the sale. They constantly seek to improve their skills.

Improve Your Sales Conversations

Larger businesses hire teams of hunter salespeople to sign on new clients. Once in they have client relationship managers to maintain the relationship and for any hand holding.

Until you’re at a point where you can build a sales team, enrolling new clients will be up to you. So you either need more patience with current clients or improve your sales skills. Both contribute to growth.

Sales conversations

Sales conversations are uncomfortable for most entrepreneurs.

If You’re Weak on Hunter Skills

If you shine at building relationships but can’t close the deal, you may wonder why someone didn’t become your client. You know you can solve their problem. And it’s discouraging, especially when you felt a connection to them.

Take heart. The biggest problem is the disconnect that occurs as the conversation shifts to the offer. Even nurturers can improve that part of their sales conversations.

Follow the lead of hunters:

  • Practice. Practice, practice, practice. Become comfortable with discussing what it’s like to work with you, asking for their business and confidently discussing the money part.
  • System. Winging it doesn’t work. You’ll be more effective with a step-by-step system that guides you through this part of the conversation.
  • Genuine and authentic. You’ll remain engaged and authentic when you shift your view about closing the sale. Consider enrolling a new client as a give instead of a take.
  • Objections. Your mindset influences how you respond to objections. Instead of this being an end to the meeting, view objections as a signal that they need more information. List the top 10 common objections you’re most likely to hear. Then decide how you want to answer each one.
  • Mistakes. You’ll continue to make mistakes. It’s a learning process. Those mistakes give you insight about what happened and how you could respond differently the next time around. You’ll improve with each conversation.

Like any skill, from driving a car to playing the concert piano, developing your hunter skills takes practice. Skilled sales people practice these skills for hours…and hours. You may feel uncomfortable in the beginning, but over time you’ll find the words flow naturally.

If You’re Weak on Nurturer Skills

If you gain new clients and then they disappear after awhile without a word, you can boost your client retention through practice. Your bottom line improves when you take care of your existing clients.

  • Team player. There’s no room for a lone ranger. Instead of seeking a zero sum game where one person has to lose in order for another to win, you seek a win-win scenario. You’re willing to go the extra mile, even when there’s no obvious benefit for you.
  • Address concerns. Don’t ignore your clients and be unresponsive. When you acknowledge concerns as soon as they voice them, you won’t leave clients feeling unheard. Your clients want to feel as if they matter, not as a transaction. Unheard clients leave, often with no warning.
  • Top of mind. Don’t take your existing clients for granted. People want to be acknowledged and appreciated. Find ways to keep them engaged so they realize they matter to you.
  • Client retention. Ignoring current clients is like leaving money on the table. Remember, it requires less effort to keep a client than to continuously bring in new clients. Determine how your business can better serve your existing clients. Improve your renewal process. Also, discover what upsells or cross sells they need.
If you shine at building relationships but can’t close the deal, you may wonder why someone didn’t become your client. #getpaidwhatyoureworth Click To Tweet

Self-Evaluation is Your Starting Point

Know your strengths and use them. Know your weaknesses. Then practice to build your skill set. You need to be a hunter who knows how to nurture a relationship. And nurturers need to know how to shorten the sales cycle.

Like learning any new skill you may feel awkward and clumsy at first. But with practice, you’ll turn yourself into a hunter-nurturer.

If it’s uncomfortable then you ought to be doing it. Follow these recommendations for your business to be successful, and grow while keeping your passion alive. Are you tired of doing work for free because you don’t know how to charge for it? Discover how to get paid what you are worth and attract clients who understand your value. Right NOW claim your FREE RESOURCE to create value based pricing.