Package Your Services to Stop Competing on Price

Package Your Services to Stop Competing on Price

Employed or Self-employed Your education prepared you to be employed, rather than self-employed. As a result, you spend countless hours thinking about raising your rates. But, you keep them where they are because you don’t want to lose clients. Most training...
Prepare to Achieve the Impossible

Prepare to Achieve the Impossible

Goal Settings Limitations What do you want to achieve over the next 12 months? You’ve consistently been told that goal setting matters. My experience, however, confirms that goals rarely inspire accounting professionals. Knowing exactly what you want to accomplish...
Choose a Profitable Niche for Your Accounting Firm

Choose a Profitable Niche for Your Accounting Firm

Your Profitable Niche All niches are not created equal. So how do you choose the best niche for your accounting firm? Consider whether the work you highly enjoy doing serves a specific population. Plus, you want clients who will happily pay your fees. Otherwise,...
What Prevents You from Choosing a Niche Market?

What Prevents You from Choosing a Niche Market?

Move from Generalist to Specialist Ready to grow your accounting firm? You’ve heard all the arguments about choosing a niche market. However, concerns of less business and lower revenue stop you from moving in that direction. What if those worries weren’t true? A...
Do You Experience Business Envy?

Do You Experience Business Envy?

The Business Envy Trap Do you ever suffer from business envy? That’s where you compare yourself to other accounting practices. During those moments you’re taking your eyes off your own practice. Accounting professionals easily fall into the trap of worrying about...