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The Confusion between Fixed Fee and Value Pricing

The Confusion between Fixed Fee and Value Pricing

Don’t Confuse Fixed Fee and Value Pricing Pricing combines art with logic.  No standard pricing formula exists. As you decide between pricing strategies for your accounting firm, it’s easy to confuse fixed fee and value pricing. After all, both refer to a set price...
Why Your Pricing Strategy Isn’t Working

Why Your Pricing Strategy Isn’t Working

Is your pricing strategy working? Who knows why something finally clicks? Timing, experience, messaging – all combine for the “aha” moment. The moment you “get it” is a beautiful experience. Pricing strategy was one of those illuminating experiences. How does your...