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7 Pricing Pitfalls that Flat-Line Your Income

7 Pricing Pitfalls that Flat-Line Your Income

Leaving Money on the Table The 4 hour work week is a catchy book title. But, that’s not the reality for most accounting professionals. They’d happily trade in a sixty hour work week for a forty hour week – especially during tax season. Fortunately, a solution...
Your Hourly Rate is Unfair

Your Hourly Rate is Unfair

The Costly Mistake Your hourly rate is unfair. Accounting professionals commonly charge for their time. School taught us that our time is highly important. However, this pricing strategy teaches your clients to view you as a hired hand. You’re clumped with unskilled...
Psychological Pricing: The Secret Triggers That Make Clients Buy

Psychological Pricing: The Secret Triggers That Make Clients Buy

The Human Side to Sales Closing the sale. That term rubs me the wrong way. It turns a decision into a transaction, removing the human aspect. People buy because of their human side; not in spite of it. With that in mind, I prefer to enroll new clients, rather than...
Are You Committing this Pricing Strategy Mistake?

Are You Committing this Pricing Strategy Mistake?

Don’t Hide Your Expertise No two clients are alike. Some face simple challenges while others are more complex. Because of that, placing the same price tag on their needs doesn’t make sense. You have so much to offer. In fact, your service is probably superior to your...
Undervaluing Yourself Creates Scarcity

Undervaluing Yourself Creates Scarcity

Value Yourself So Clients Value Your Work Your income is closely tied to your self-worth. So when you undervalue your services, you experience cash flow problems in your accounting firm. Although it’s under the radar, you constantly give clues to others. You may want...