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3 Hot Tips to Repel Headache Clients

3 Hot Tips to Repel Headache Clients

You unknowingly attract the wrong clients – and how to fix that A broad spectrum of clients exists. If you lined them up side by side, and graded your clients from A to F, with A representing your ideal client and F representing your headache clients, you’d realize...
Value Pricing: Get Paid for Results, Not Your Time

Value Pricing: Get Paid for Results, Not Your Time

The costly problem of blending in You only have 2 seconds to grab someone’s attention. So when you blend in with all the others in your industry, nothing grabs her attention. If your website, your profile or your message doesn’t stand out, then potential clients end...
A Winning Niche Marketing Strategy for Accounting Professionals

A Winning Niche Marketing Strategy for Accounting Professionals

The Income Rollercoaster Do you love rollercoaster rides? Building a thriving accounting practice, with its ups and downs, can feel like one. Especially in the early stages before any momentum develops. Adding a niche marketing strategy to everything else on your...
Business Niche: You Can’t Please Everyone

Business Niche: You Can’t Please Everyone

Choose a Business Niche More doesn’t always equate to better. This is especially true with your accounting practice. We commonly believe it’s important to serve a wide variety of clients and to offer a vast range of services. This approach; however, spreads your...
How to Pick a Niche That’s Highly Profitable

How to Pick a Niche That’s Highly Profitable

Pick a Niche As an accounting professional, you devote countless hours to your practice. Can you even remember the last time you enjoyed a work-free weekend? If you’re making significant personal sacrifices, then let’s ensure your efforts move your practice in the...
Design Your Packages for Value, Not Price

Design Your Packages for Value, Not Price

Why Follow When You Can Lead? Don’t blindly follow the status quo. Simply because something appears logical, doesn’t mean it’s right for your accounting practice. Instead choose to take initiative, even if it’s contrarian. Doing what everyone else does may be the easy...